Hey Steve, I'm Gigi and I'm based in London. I'll start by answering the first part of the question: what is Opiner? Opiner is a platform where people's opinions are truly valued. Everyone gets to say their answer in their own video, so no one's voice or thoughts are shut out. It's a level playing field for all opinions to be heard and valued, leading to deep insights. It's basically people like me expressing our opinions but being asked specific questions to guide our thinking and help others. It's nice to think that my opinion could benefit someone, a company, or even change the world, just by answering a guided question.
Now, onto the second part of the question: Who could benefit from Opiner? One industry that could benefit is the advertising industry. We are always searching for insights and that nugget of truth that could make a difference. Opiner provides a way to see people's opinions through video content, which adds nuances like body language and tone of voice that are missed in traditional research methods like searching on Google. It's incredibly exciting for the future of research to have people responding in a video content way using technology.
But it's not just limited to the ad industry. Opiner could benefit anyone involved in content creation, from Instagrammers trying to understand what their audience wants to see, to Hollywood film directors wanting to know how a character would feel about a certain scenario. Opiner can ask people who are representative and reflective of that character's perspective. Opiner has the potential to drive art, conversation, and content creation, providing insights that we've never had before. It's a treasure trove that people should explore.
