How Opiner works

Through your client portal, Adminland, create and manage your communities, pose questions, and share the outcomes.

1. Build your community
  1. Create a sign-up page outlining your project.
  2. Share the page with your target audience who:
    • Download the Opiner Responder app.
    • Enter your community code.
    • Record a short introduction video.
  3. Review applications and approve members into your community.

You can create as many communities as you need.

2. Create and send questions

Creating and sending a question takes just minutes:

  1. Upload your question video (closed captions are generated automatically).
  2. Add a title and set a deadline.
  3. Optionally include links to related content.
  4. Select the recipients and send your question.

You can incentivise participation by offering donations or payments.

How your community responds

Your community members respond at a time that suits them:

  • In the Responder app they opt in and record their response.
  • Once happy with their video, it's compressed and uploaded.
3. Review responses and create highlight reels

You'll be notified when a response is submitted.

You review and edit response videos using our browser-based tools.

Use Bookmarker to highlight key moments while watching responses and then create highlight reels in seconds with Playlister.

Stakeholders often say they're too busy, but playlists capture attention.

4. Share content quickly and securely

Inspiring content is only valuable if people see it. We've made it fast and flexible to share highlights and full responses:

  • Share links to Playlists and Wonderwall via messaging tools like Slack, Teams or WhatsApp.
  • Download response videos with one click for use in PowerPoint, email newsletters or social media.
  • Export complete projects for advanced editing in specialist software.

Robust access controls ensure your content is only seen by the right people.

How Opiner is different

Learn about:

Simplicity

Opiner is easy to use, with everything managed through intuitive browser-based tools. There's no need for downloads or complex software.

This accessibility allows anyone to collect and share a diverse range of experiences, expertise, and ideas without the need for outsourcing.

Agility

Opiner's simplicity saves time, leading to significant cost savings*. This makes video-based research and collaboration financially viable in situations where it previously wasn't.

With Opiner one person can achieve in minutes what previously took a team days.

* Save up to 90% compared to traditional video Q&A processes.

Versatility

Opiner can deliver so much more than market research. Use insights from discovery to design and validate solutions together.

Engage stakeholders with human-centred stories, and motivate teams by showing the impact of their work. Place authentic human experiences and expertise at the heart of what you do.

Community management

Opiner empowers you to build and manage private, invite-only communities with ease. Whether you're collaborating on short-term projects or fostering long-term engagement, our intuitive platform gives you complete control over who joins and how your community operates.

  • Full membership control – decide exactly who joins your community, ensuring a trusted and high-value network.
  • Effortless setup – configure your community's sign-up page in under 10 minutes and start inviting members instantly.
  • Unlimited communities – create and manage multiple groups for different projects, events, or discussions.
  • Flexible invitations – bring in members from inside or outside your organisation with simple, secure invitations.
  • Customisable T&Cs – set unique rules and policies for each community, tailored to your needs.
  • Incentivised participation – encourage engagement with optional donations or payments.
  • Privacy & reputation protection – with invite-only access, members can contribute confidently in a secure, reputation-friendly space.
Response processing and video editing

Opiner makes it simple to process video. You can review responses, bookmark key moments and create playlists to capture people's attention.

Everything happens in your browser with accessible, easy-to-use tools. You don't need to download large files, use complex software or have specialist skills.

All responses are automatically transcribed and summarised by AI, making it easier to find and access insights. [Read our position on AI].

Sharing insight and inspiration

Ways to share

  • WonderWalls – a page where responses sit alongside the original question.
  • Playlists – create in a few clicks to capture attention and guide viewers through to full responses.

How to share

Sharing a WonderWall or Playlist is simple. Copy the URL and share it via messaging, email, or newsletters. You can also set access controls to make sure only the right people can view the responses.

Downloading videos

You can download videos for use in other applications. They are automatically compressed and can be dropped into PowerPoint or other presentation tools.

Work with confidence

We handle the logistics—privacy, compliance, and security—so you can focus on asking great questions and using valuable insights.

Included as standard

Our self-serve video research tool is built around security, ethics, and accessibility:

  • Meets the latest cyber security standards
  • Protects user data to help you comply with data protection regulations
  • All data stored in the UK on enterprise-grade infrastructure (Microsoft Azure)
  • Ethical design ensuring transparency and fair rewards for participants
  • Secure, encrypted in-app payment options
  • Accessible interface built on GDS frontend and service design principles
  • Usage rights and copyright agreements – pre-built and customisable
  • Reporting to monitor community engagement and response rates
  • UK-based support available by phone and online

Our position on AI

We only use AI to enhance human connections and creativity, not replace it.

Our use of AI is restricted to helping you get more from your videos. Our private LLM creates accurate response summaries and transcripts. These are used in search and suggestion tools so you can find relevant insight fast.

We understand the importance of keeping your data yours. That's why our LLMs are prevented from learning from your responses. This ensures that your insights remain your and yours alone.

Start your free trial

Experience for yourself how Opiner can enhance your team's collaboration.

With plans starting at just £99 per month and the flexibility to cancel anytime, there's nothing stopping you from harnessing the power of diverse opinions.