Hi, I am Nova in North London and I understand today's questions to be firstly, what is Opina and secondly, who could use Opiner?
So to the first part of that question, what Opina is, how I would describe it to friends, it's easy because I have definitely explained Opiner to many of my friends and Opiner is a platform which means that normal people can give their opinions and thoughts on big ideas or concepts to a platform in order to shape the way that the world is designed around them and I think that's really powerful.
I think one of the most powerful things about Opiner is the really low barrier to entry that it is an app, it's on your phone, you've got three minutes to give your opinion, it's really free flow thought and that just makes it really easy to engage with and it's also really powerful to think that other people are interested in your opinion as a normal person. I know someone who used to work in corporate research and researching the way that brands or people interact with brands and the way they used to do it was always find kind of super users of the brands and I just think that's maybe not the best way of collecting feedback when you're thinking about maybe changing things or designing things around your everyday users to find super users seems backward to me so I really love Opiner for that and it's also really cathartic to share your opinion sometimes so it's just nice from a user perspective too.
And then on the other side of the question who could use Opiner, I think the really obvious answer is any B2C organisation at all could definitely use Opiner to find out how to better shape their services to serve people's actual wants and needs better. In addition of course things like education would hugely benefit I'm sure from Opiner, public services absolutely, things like the NHS, I'm sure there's loads of great feedback that could come from Opina but one area of interest I think would be to target people working in social enterprise.
Social entrepreneurs are like right in the middle of trying to make ideas commercially viable but also create impact and that usually means that we don't know everything so any insight that we can get from general people about you know how they feel about different issues would really help from that side so I think social enterprise is definitely somewhere that could really benefit from the insights that Opina might be able to find for them. Thanks very much.
