Hi, my name is Philip. I'm here in London. And the question was, well, two-parter, what is, you know, if you were in an elevator or you met someone at a party, how would you describe Opiner to them? And then, you know, who is Opiner most helpful to? So I'll answer that first part first.
So really, simply put, I describe it as direct market research for a company, but I'll, you know, I'll get into more like companies later. But, you know, it's a way to ask a very specific group of people who you know are thinking more deeply about a question because they have a stake in it, because there's, you know, there's money involved. So they're going to look at this question, they're going to think about it a little bit more than just maybe your average Joe walking on the street.
And then, so if you have a problem or even just a curiosity, you can count on, you know, the Opiner group to give you a more thoughtful answer. And then on top of that, they won't just give you an opinion on the answer. They'll also offer solutions. I think that the group that O'Piner has gotten together are people that are creative problem solvers as well. So now you're getting an answer to your question, then you're getting more because now you're getting solution that the public values because it's coming from the public.
I think that's an invaluable research really. And then who is it useful for? I mean, it's basically useful for anyone that has a consumer facing aspect of their business, which is really most businesses. You know, if you're dealing with people in any specific way, then the Opiner group will have an opinion on it and they'll have ideas for it.
Um, and that can be really useful to you. Um, this is, this is, it's just a, the way I see it is a way to get more thoughtful and, uh, better answers to market research.
I hope that's useful in some of it. And, uh, you know, thank you.
