Hi, I'm Cait and I'm based in London and I'm answering the question, what is Opiner? Opiner is market research with a difference, almost like crowdsourced ideas from the public and from people specifically interested in social issues and environmental issues.
I think it could be useful for a lot of different companies, including charities and social enterprises focusing on specific topics, who may want to research their potential customers or crowdsource ideas for products or innovation. It could also be helpful for big brands who are looking to become socially active. For example, Nike's support for Colin Kaepernick and their activism despite the lack of support from the NFL.
Big brands are seeking socially active people and opinions on campaigns to appeal to their audience. Opina could provide innovative ideas because individuals without the restrictions of a company may have unique contributions that could be useful. The results of Opina could be incorporated into effective social media campaigns, with the permission of the participants.
Overall, Opiner offers a way to crowdsource diverse views and ideas without the influence of a company's lens. It can be a valuable tool for market research and social activism.
