Hello, my name is Tessa and my current location is Guildford in Surrey and today I'm going to be talking about what I believe Opiner is and what its purpose is, what its function is and also who I think it could be used by and who I think would really benefit from it.
And I actually thought this question was really interesting, it really got me thinking because I've done a lot of these videos and only now have I actually asked myself what they're actually for. And I guess the way I see it is kind of how you would see a focus group in the way that people are being asked questions about certain topics and then you're feeding back and giving your views and opinions, however you're not doing it in a group, you're doing it individually, which I think results in a very different response because you're not influenced by what other people are saying. And I noticed on the last video I did I was actually able to see other people's responses and it was amazing how much that actually then changed my thought and I thought oh that's a good idea and I can now understand that's what you guys are doing is you're taking our thoughts and opinions separately and then that's helping you have I guess the light bulb moments or whoever it is that might be using the information.
So that's the way I see it and I think it could be to be honest used by so many different people. An example I would give is someone doing market research about a particular product because that is how you would normally do a focus group, you would have a group of people in your target market and say what do you think of this product but obviously in that scenario you'd be in a group and if someone says something negative that's instantly going to influence someone on the other side of the room and then they might think actually yeah that's bad and then it can be very easy to just focus on all the negatives but if you're doing it individually and you're getting information from different people that aren't influenced by what others are saying you're probably going to get a broader response which I think would be really beneficial for anyone selling any product or any service or any like entertainment or anything like that would be used by so many different people and I think the other really good thing is is because it's over because it's done via technology you don't have you can ask people from all over the country you know you don't have to put on say one focus group in one place and have to ask people to travel from all different places you can launch a product throughout the UK and get feedback from anywhere in the country without the hassle of trying to get everyone together so I think it would be used by any big or small company that was looking to get market information or views and opinions of potential customers I think it would be really really beneficial.
