Hi, my name is Claudia. I study Management with Innovation, currently at the University of Bristol.
I come from Spain, specifically Madrid. That's where I lived all my life.
An innovation that I was quite impressed by was a campaign that Makan Israel launched for IKEA.
And it's a campaign that is called IKEA This Ables.
It's a 3D printable add-ons to make furniture accessible to people that are disabled.
For example, for the people that have muscular atrophy.
Examples of these products are this one. I wanted to show it in picture.
It's like a little cut-out, 3D printed, that you can hook your forearm to open a closet.
Why is this important? This is important because a chair for someone, a regular person,
a fancy one actually, may cost like £100, like a living room fancy chair.
But then a basic chair for a disabled person, with all the add-ons that they might need, might be £400.
So suddenly, you compare the scalable prices of what are the basic needs for every single human,
and they just don't make sense because being disabled is a, first of all, harder to get into work,
and then it's harder to obviously buy products because they're extremely expensive.
So both of them are just making it complicated for disabled people, which make up 10% of our population.
So for example, another example of these 3D printable things is that you just add it on to the IKEA furniture that you already have.
And they're very, very cheap. So instead of having to invest into a whole product, you invest into the tool that enables you to use it.
For example, a lever to turn on a light.
For a couch, it's like an add-on that you put on the legs of the couch, so you elevate it.
So it's not as low, so you can push yourself upwards without the struggle that is too low.
So that could also work for elder people.
Look, these are the examples that they've done.
Pop-up handle, couch lift, this is the couch that I'm talking about.
Insider, yeah, mega switch, just like very useful.
And then they're making more.
So these are just like heavily studied, observed, and then they develop it to the custom need of different disabilities.
So yeah, I thought this was absolutely fascinating.
I hope I can get involved with this project, and I hope it grows.
And yeah, I'd love to speak to you all. Bye!
