How Opiner works

Through your client portal, Adminland, create and manage your communities, pose questions, and share the outcomes.

1. Build your community
  1. With just a few clicks you can create a sign-up page outlining your project.
  2. You then share the page with your target audience.
  3. They:
    • Download the Opiner Responder app.
    • Enter your community code.
    • Record a short introduction video.
  4. You review applications and approve members into your community.

You can create as many communities as you need.

2. Create and send questions

Creating and sending a question takes just minutes:

  1. Give your question a title.
  2. Upload the question video (closed captions are generated automatically).
  3. Optionally attached links to related content.
  4. Select the recipients, set a deadline, and send your question.

You can incentivise participation by offering donations or payments.

How your community responds

Your community members respond at a time that suits them:

  • In the Responder app they opt in and record their response.
  • Once happy with their video, it's compressed and uploaded.
3. Review responses and create highlight reels

You'll be notified when a response is submitted.

You review and edit response videos using our browser-based tools.

Use Bookmarker to highlight key moments while watching responses and then create highlight reels in seconds with Playlister.

Stakeholders often say they're too busy, but playlists capture attention.

4. Share content quickly and securely

Inspiring content is only valuable if people see it. We've made it fast and flexible to share highlights and full responses:

  • Share links to Playlists and Wonderwall via messaging tools like Slack, Teams or WhatsApp.
  • Download response videos with one click for use in PowerPoint, email newsletters or social media.
  • Export complete projects for advanced editing in specialist software.

Robust access controls ensure your content is only seen by the right people.

How Opiner is different

Easier, faster and fairer.

Simplicity

Every part of Opiner has been optimised for accessibility and simplicity, making it easy for everyone to get involved.

Built on the GOV.UK Design System and designed in line with the Service Standard, Opiner's browser-based community management and Q&A tools set the industry standard.

Responders have a native app (iOS and Android) to submit answers easily and at a time that suits them.

Agility

Opiner streamlines the video response process, reducing the time and cost of traditional methods by up to 90%. This makes video-based research and collaboration more accessible and cost-effective.

With Opiner one person can achieve in minutes what previously took a team days.

Versatility

Opiner is more than just a research tool. It enables co-creation, iteration, and solution validation. It captures stakeholders’ attention with real human stories and inspires teams by highlighting the impact of their work.

Learn about the power of 'topic chunking'.

Ethics

Every step of the question creation and response process is designed for accessibility, so everyone can take part.

Opiner is fully transparent about where and how response videos are used. A range of incentive options helps build trust and loyalty.

Work with confidence

We handle the logistics—privacy, compliance, and security—so you can focus on asking great questions and using valuable insights.

Included as standard

Our self-serve video research tool is built around security, ethics, and accessibility:

  • Meets the latest cyber security standards
  • Protects user data to help you comply with data protection regulations
  • All data stored in the UK on enterprise-grade infrastructure (Microsoft Azure)
  • Ethical design ensuring transparency and fair rewards for participants
  • Secure, encrypted in-app payment options
  • Accessible interface built on GDS frontend and service design principles
  • Usage rights and copyright agreements – pre-built and customisable
  • Reporting to monitor community engagement and response rates
  • UK-based support available by phone and online

Our position on AI

We only use AI to enhance human connections and creativity, not replace it.

Our use of AI is restricted to helping you get more from your videos. Our private LLM creates accurate response summaries and transcripts. These are used in search and suggestion tools so you can find relevant insight fast.

We understand the importance of keeping your data yours. That's why our LLMs are prevented from learning from your responses. This ensures that your insights remain your and yours alone.

Start your free trial

Experience for yourself how Opiner can enhance your team's collaboration.

With plans starting at just £99 per month and the flexibility to cancel anytime, there's nothing stopping you from harnessing the power of diverse opinions.