Incentives and rewards options

You will be asking responders to spend 10 minutes submitting a 3-minute response and sharing their opinions. What will encourage them to take part?

Choose from 4 possible incentives

  • Participation – many people are happy to be involved, feel heard and valued, and help shape outcomes.
  • Insights sharing – allow responders to see each other's responses. Early access to raw opinions is often highly valued, especially in professional communities.
  • Donation – make a donation on behalf of the responder for each response.
  • Payment – offer payment for each response.

You set incentives with each question.

Equivalent hourly rates

Example incentive amounts and equivalent hourly rates
Incentive Equivalent hourly rate1
£5.00 £30.00
£10.00 £60.00
£15.00 £90.00
£30.00 £180.00

1Equivalent hourly rates are calculated as 6 times the question payment incentive. This is based on the average time it takes a responder to submit a response: 5 minutes to watch the question and plan their response, 3 minutes to record, and 2 minutes to upload and submit.