Opiner removes all the barriers to using video in your collaborative change-making activities.

Video drives change

Video engages like nothing else with its combination of insight and emotion. Video makes people lean in, it makes people care, it excites and it inspires.

Use Opiner to complement your traditional, data-driven activities.

Venn diagram: insight combined with emotion delivers change.

Made with Opiner

Video player keyboard shortcuts
  • 0 Play / pause
  • . Stop (back to start)
  • s Toggle speed
  • Skip forward 5 seconds
  • Skip back 5 seconds


  • You put a question to members of your community (use your own or we will build one for you)
  • They watch the video and opt-in
  • They have until midnight to record their 3 minute response*
  • You review the responses, mark the best bits and share highlights
  • Amazing things happen

*All deadlines can be changed.

Save 90%

Achieve in minutes what previously took days

Intuitive tools and efficient workflows enable you to ask a question, analyse responses and share highlights 90% faster than conventional methods.

Benefits? Reduce expenditure by 90%, or 10x your research for the same cost.

Achieve in just 2 hours what previously took 5 days.

Video is hard Video is easy

Conventional vs. Opiner

Conventionally video is hard to get

People are busy, they see little in return for their efforts and they worry about the risk of misrepresentation or criticism. As result they don't engage and you miss out on important input.

With Opiner video is easy to get

  • The Opiner app allows responders to opt-in in seconds and record a video from their device at a time that suits them
  • Responders are part of a valued community that receive ongoing feedback and rewards. Your community will want to give you their thoughts and be part of the solution
  • Opiner provides a secure, private environment where videos cannot be shared without prior consent

Conventionally video is hard to process

Complex software and specialist skills are required to review responses and edit together highlights. This is expensive and slow.

With Opiner video is easy to process

With Opiner tagging and editing is done in the browser. It takes just minutes; no downloading or complex software required.

Conventionally video is hard to share

The challenges of big files, third-party hosting, access issues and the time constraints of busy people all act as blockers.

With Opiner video is easy to share

With Opiner questions, responses and highlights are automatically collated in a single WonderWall (optimised for mobile and desktop) that can be, with full access controls, shared with one-click.

Privacy, security and simplicity

Privacy, security and simplicity are the three pillars against which all elements of the Opiner platform are measured.

Opiner removes the legal and governance hurdles that prevent organisations from utilising video insight.

Included as standard

  • GDPR compliant
  • All data held in UK
  • Banking grade infrastructure (Microsoft Azure)
  • Ethical – transparency and fair rewards for participation
  • Secure (encrypted) in-app payment options
  • Accessible – built on GDS frontend and service design principles
  • One-click usage rights and copyright agreements
  • UK support team (telephone and online)